Distribution of Value
The distribution of value in traditional social media is clearly disadvantageous to the users. While they are doing all of the work - creating content, posting, liking, and sharing - they don’t receive any rewards. But despite this well-known fact most people are not aware of the injustice; and those who are, mainly feel powerless without a clue of what to do.
While there are some platforms, which share a tiny fraction of their revenue - in contrast to the large sum of generated value - with the content creators, other social media companies disregard the situation completely. SNAPY has a fundamentally different approach by distributing the rewards to its rightful owners, the creators of the content, and the community of the network.
Influencer Payouts:
There is a minority of users on social media platforms who get paid a small cut by the company, for doing a particularly good job at growing an audience of hundreds of thousands, to tens of millions of users. Few companies have recognized the value of contribution and have created partner programs, where users with a large follower base are directly paid by the companies for their contribution, which in this limiting economy results in the user’s dependency on the company.
SNAPY utilizes the power of social media influencers by integrating them into the ecosystem as judges for a category. This way, they not only get rewarded but can also support and put other users into the spotlight with their votes. On SNAPY, every user can generate an income, while simultaneously growing an audience.
The dream of all social media users: “If only likes could directly turn into currency”:
SNAPY makes this dream reality, by distributing the content-generated reward among all contributors and letting the people decide over the distribution. SNAPY gives its users the opportunity to receive rewards directly from their content, instead of a third-party platform, or even their own audience.
Content creators no longer depend on the money of their following, but can earn from receiving “digital votes” directly via blockchain technology using smart contracts, which enables users to give and support creatives without losing on their end, but incentivizes users to earn simultaneously as they vote on posts of other content creators.
So you earn income for posting and sharing your created content, and users who act as voters, benefit from supporting the content and user as well? Yes! Exactly, you got it right. This is a brand new win-win concept!
Online Business:
Those who seek to become financially and location independent, without turning themselves into a brand and becoming famous, have turned into digital entrepreneurs, creating online businesses, and e-commerce shops, using social media to sell their brand and drive targeted traffic.
In the sea of endless opportunities that the internet has to offer, amongst all the guides to read and strategies to implement, it’s easy to feel overwhelmed.
The people successfully running online businesses understand that it is crucial to building a brand and audience first, before conducting business. There are simple steps to follow in order to build a brand, expand it and then create an online store with physical or digital products.
A minority of people have figured out how to create a website, link the different social media accordingly, and drive traffic consistently, but for the majority of people the many possible approaches still create confusion and financial independence is still regarded as something very difficult to achieve.
Imagine a platform, where control and dignity are given back to the users of the network.
Imagine a platform, where the value is distributed among all parties, mostly the users. Imagine a social media application where everyone benefits.
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